主 题：中国企业如何打造国际品牌

主讲人：剑桥大学 终身教授 尹一丁教授

时 间：2014年3月29日(本周六) 14点30分

地 点：管理楼508

Personal Details

Eden Yin

Judge Business School & Fellow of St Edmund’s College

Director of Studies, St Edmund’s College, University of Cambridge

Appointed October 2001

Education

Ph.D. (Marketing), University of Southern California, USA, 2001

Master of Arts (Economics), West Virginia University, USA, 1996

Bachelor of Science (Industrial Administration), Jilin University, China, 1993

Professional History

University Professor, Judge Business School, University of Cambridge, UK, 2009-

University Lecturer, Judge Business School, University of Cambridge, UK, 2001 - 2009

Visiting Assistant Professor, Loyola Marymount University, Los Angeles, 2000 - 2001

Lecturer in Marketing, University of Southern California, USA, 1999 – 2000

Research Assistant, University of Southern California, USA, 1996 – 1999

Other Appointments and Affiliations

Member of the Editorial Board,Journal of International Marketing, 2007 -

External Examiner, Executive MBA Program, Imperial College Business School, London, 2005 –

Visiting Professor, School of Business, Hong Kong University, 2010 –

Visiting Professor, Helsinki School of Economics, Finland, 2002 –

Visiting Professor, Aarhus Business School, Denmark, 2008 –

Visiting Professor, University of Pecs, Hungary, 2002 – 2006

Visiting Professor, University of San Andres, Argentina, 2003 –

Member, The American Marketing Association (AMA), 1999 –

Member, The Institute for Operations Research and Management Sciences (INFORMS), 2000 –

Member, The Academy of International Business, 2003 –

Member, The European Marketing Association, 2003 –

Marketing Science, ad hoc reviewer

Journal of Marketing,ad hoc reviewer

Journal of Management Studies, ad hoc reviewer

Industrial and Corporate Change,ad hoc reviewer

European Journal of Marketing, ad hoc reviewer

Journal of International Marketing, ad hoc reviewer

Management International Review, ad hoc reviewer

Asian Pacific Business Review, ad hoc reviewer

Prizes, Awards and Other Honours

INFORM Society for Marketing Science Long Term Impact Award, 2009

Excellence in Global Marketing Research Award, American Marketing Association, 2006

ERIM Award for Impact on Management Practice, Erasmus University, Rotterdam, 2004

ISBM Business Marketing Doctoral Support Award, 2000

Jane K. Fenyo Student Paper Competition Award, Academy of Marketing Science, 2000

Fellow, Houston Doctoral Consortium, University of Houston, 2000

Research Scholarship, Marshall School of Business, University of Southern California, 1996 – 2000

Research Interests

Innovation, internationalization strategies for firms from emerging economies, growth of new products, high-tech marketing strategies

Teaching

MBA Courses: Marketing Management & Strategy, Global Marketing, High-Technology and Innovation Marketing

Executive Education Courses:Branding,Product Strategy, Internal Marketing, Marketing Strategy, High-tech Marketing, Global Marketing

Refereed Journal Publications

1. Johnson, J., Yin, E. and Tsai, H.T. (2009) "Persistence and learning: success factors of Taiwanese firms in international markets."Journal of International Marketing, 17(3): 39-54

1. Tellis, G., Yin, E. and Bell, S. (2009) "Global consumer innovativeness: cross country differences and demographic commonalities."Journal of International Marketing, 17(2): 1-22

1. Tellis, Gerard, Eden Yin, and Rakesh Niraj (2008) “Does Quality Win? Network Effects vs. Quality in High-tech Markets”,Journal of Marketing Research

1. Tellis, Gerard, Eden Yin and Rakesh Niraj (2008) Rejoinder, “Why and How Quality Wins Over Network Effects and What It Means”,Journal of Marketing Research

1. Yin, Eden, and Yongjian Bao (2006) “The Acquisition of Tacit Knowledge in China: An Empirical Analysis of the ‘Supplier-side Individual Level’ and ‘Recipient-side’ Factors”,Management International Review, 46, 327-348.

1. Yin, Eden, and Chong Ju Choi (2005) “The Globalization Myth – The Case of China”,Management International Review, 45, special issue, 103-120.

1. Tellis, Gerard, Stefan Stremersch, and Eden Yin (2003) “The International Takeoff of New Products: The Role of Economics and Culture”,Marketing Science, 22 (2), Spring, 188-208

Other Publications

Williamson, P, and Eden Yin. (2014) “Accelerated Innovation in China”,Sloan Management Review, Summer

Tellis, G., Eden Yin, and Rakesh Niraj. (2011) “The Rise and Fall of High-tech Products”,Sloan Management Review, June

Yin, E. and Williamson, P.J. (2011)"Rethinking innovation for a recovery."Ivey Business Journal (Online Edition), May/Jun

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